12 days in Maui

Our vacations in recent years have been just a few days added to an out of town assignment. But our daughter Ashley moved to Maui and this was our first visit to see her there. 12 glorious days in Hawaii. Of course I had to make a home movie of our trip. Most of it was shot with my iPhone and a GoPro but I did take a D800 for the whales, Jaws and some time lapses. So take a coffee break and check it out. Here are the chapter markers if you need to skip ahead;
0:00 We arrive in Kahului and spend our first day in Paia.
1:38 Us trying to surf.
3:20 Pros surfing at JAWS.
5:20 Us snorkeling.
6:52 Sunrise at the summit of Haleakala volcano.
8:54 The road to Hana, Google it.
10:02 Hiking in Hana.
12:31 More scenery in Hana.
14:15 Whale watching on the Teralani 2.
17:03 Bits and Pieces.
18:33 Credits.
Mahalo for watching our vacation film.

Thank you for reading our 2 Minute Films Blog!

Written by: Bill Sallaz, Owner
Specializing in Web Video Production Services
Sarasota Video Production | Video Production Bradenton FL

Web video production for IVEA

We were given the task of producing the introduction video for a new type of medical IV stand. The IVEA made by Firefly Medical is a mobile support system with provisions for attaching bedside devices allowing nurses to effectively ambulate patients immediately after surgery. We provided script writing, casting, practical filming and editing.

Thank you for reading our 2 Minute Films Blog!

Written by: Bill Sallaz, Owner
Specializing in Web Video Production Services
Sarasota Video Production | Video Production Bradenton FL

Video Business Cards

Have you noticed how video is popping up everywhere? Even your Facebook newsfeed.  You don’t need to click on it, it just starts playing.  It’s a product of our ever increasingly connected technology.  As the years march by accept these improvements as normal. One day in the not too distant future, still photography on websites will be completely replaced by streaming video.

We have made a recent addition to our menu of services; Video Business Cards. A thumbnail photo on your website or email signature can be linked to a short video introducing you. See the samples posted here;

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We shoot these 30 second videos in less than an hour on location and can have them ready for use in 3 days. Prices at $350.00 it’s a great way to get started adding video to your marketing efforts.

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The data about online video use is staggering. YouTube reaches 84% of the 85 million daily online video viewers. (comScore) Online video ad revenue will reach nearly $5 billion in 2016, up from $2.8 billion in 2013 (Business Insider). In Q3 2014, smartphone and tablet views made up 30% of all video plays in the quarter, a 20% increase from Q2 (Ooyala). Tablet viewers spend 68% of their time watching videos, exceeding 10 minutes (Ooyala). Half of 18-34 year olds stream Netflix from a smartphone or tablet (comScore).

The Number Two Search Engine in the World

How do you perceive YouTube? Do you see it as a social network? Maybe a search engine? In case you didn’t know, the #2 search engine in the world is not Bing and it’s not Yahoo. It’s YouTube.

Part of what you do for your business marketing online is trying to increase your digital footprint. You want people to find you. You need to be discovered before people can fall in love with you or your brand.youtube-logo[1]

Still YouTube seems to be underestimated by many both as a search engine and as a social network.

I’m currently involved in a creative graphics project and it’s admittedly a little over my head. As you’d expect when dealing with a new computer program, you need to rely on some type of training/documentation. I’m stuck between a product website which completely fails on educating the user on it’s own program, and another which provides very heavy documentation that is really hard to understand.

Remember that scene from The Matrix when Neo and Trinity are on the roof with a helicopter as their only viable escape. Trinity calls up and says, “Operator, I need a pilot program for a B212 helicopter.” The information is immediately uploaded to her and away they go. It’s kind of like that. (I actually found that quote on YouTube.)

So, I head to YouTube to see if I can find something there and, to my surprise, there are tons of tutorials on how to install, configure and integrate this graphics program. Here are my findings:

  • Most of these tutorials are from people that had no relationship with the companies other than having used them
  • I found a guy I can hire to do the work for me, again, no official association
  • For one of the services, I found a way to avoid all this work by installing a simple third-party plugin
  • For the other, I found a competitor that might even be a better solution

To be honest, I’d rather get this information directly from the company I’m dealing with, but it’s simply not available. And YouTube helped me find the solutions I needed.

The problem, for these companies anyway… is that they’re failing to leverage YouTube to be discovered and possibly generate new business. Of course the fact that they’re failing to educate their existing clientele is an epic mistake, but that’s material for a whole different post.

For others, this is a great opportunity, they get discovered by solving the problem and answering the questions these companies are not. My YouTube search resulted in a guy from outside the company that’s about to get hired and a competitor that I wasn’t even aware of and just became an option.

So here are 11 quick reasons why you need to consider adding video to your online marketing strategy:

  1. Again, YouTube is the #2 search engine in the world. Why aren’t you there?
  2. Not everybody reads blogs, on YouTube you’re tapping into a possible new audience
  3. YouTube videos are shown on Google results
  4. Video is the best next thing to actual face-to-face interaction and it’s much better to humanize your business than written content
  5. People search YouTube to learn about products and services more than any other social network
  6. Video is easier to communicate and educate your prospects and existing clients around your products
  7. Video is easier to consume than written content
  8. Many of your competitors have no presence on YouTube, but they do on Facebook and Twitter
  9. The opportunities to produce great video quality are reachable to any size budget (even your iPhone can be enough)
  10. Videos, specially YouTube, are widely viewed on all kinds of screens (PC, mobile, tablet)
  11. YouTube videos are super easy to distribute to other social networks and to embed on websites and blogs

Thanks to our friends at ShortyMedia for this information.

 

Levels of Service

BizPage2 Minute Films is committed to bring the best possible level of production to business videos and work with our clients to maximize the results within their budgets. When it comes to creating videos and films, the sky is the limit. You want a Hollywood star talking about the virtues of your company while an internationally known rock band belts out an original song with your company name in the title? We do too. That would be a really great day of filming. But we are also a small company with budgets, so we understand when to pull back on the dreams and start looking for more reasonable solutions.

Our primary service is creating films in the two minute range, just like our company name. For many reasons, including the attention span of the common audience, we feel that videos in between 90 seconds and 2 minutes work the best in introducing your business or products to a new audience. Our writing team will work with you to get all of the details right and to create a clear method to deliver your story, so when the day arrives and the cameras start rolling, our director and crew work through the process as efficiently and cost effectively as possible. And when we arrive at the post-production stage, our editors find the best piece of music to go along with the message, rights cleared and without any possible legal hassle later on. As filmmaking is a collaborative process, we encourage our partners in the process to offer feedback along the way to create the best video for your company.

Do we make longer videos with an even higher production value? Our “higher” services provide a wide range of additional production items and talents. Sometimes, a longer video is needed. We’ve done facility tours, multi-part interviews, promotional pitches and narrative stories that just simply take longer than two minutes to cover all of the bases. When you need a professional delivery to tell your story, we can bring in the right actor or spokesperson from our network of local talent. Need “extras” to fill your store, we can do that too. Want rain in a scene, or transform an empty house into a showcase or that fancy helicopter shot you saw at the movies? We like to dream big too. We can help bring these production items (and many more) to the project with an honest & professional process, so we can make informed choices and make sure the budget doesn’t grow beyond your limits.

But wait! What happens if you are working on a limited budget and don’t need more than a short video, but still want a professional looking project for your website or Facebook page? 2 Minute Films also offers an economy service that doesn’t exceed your budget and offers an even fast turn-around time. Using the same professional staff that works on larger projects, we can use your photography & videos to put together a short video under 45 seconds that still gets your story out to a potential audience. We can even schedule a videographer to come out to your location to shoot a short interview and a few scenes around your store or office. The economy service offers a great professional-looking entry point into a video presentation on the internet.

Three levels of service…. Primary, Higher & Economy. From letting your imagination run wild to making a budget-wise investment into business videos, 2 Minute Films is your choice in Florida video production companies.

 

Tim Jackson joins 2 Minute Films

Tim Jackson joined the staff of 2 Minute Films in September 2014, bringing his professional experiences in producing, directing, cinematography, editing and sound mixing. Originally from central Illinois, Tim worked as a sports and editorial photographer for 16 years based out of Boulder, Colorado and Nashville, TN. He recently graduated from Ohio University with a MFA degree in Film. While in Athens, OH, he worked in different roles on numerous film crews and in post-production capacities, including directing and shooting his own award winning, feature-length documentary film, “Wrestling With Iowa.”Tim

“When I looked at the options available coming out of college for a second time, I realized that most of my life-long friends were in Colorado and it was an easy decision to move back,” Tim said recently. He added, “The work that 2 Minute Films is doing in the field of business videos is top notch. I knew it was going to be a challenge, but it’s also going to be a place where I can use my entire range of skills in creating short films and helping businesses tell their stories on the internet.”

Tim’s primary roles at 2 Minute Films will include editing, motion graphics, sound mixing and cinematography.

Still Photos from Video

We have been asked twice in recent weeks to provide still photos from an event that we had only shot video on. Finding suitable single images took a bit of a search but we found them. For newsletters, websites or small publications it’s a reasonably valid approach. After all you can cut still photos out of video but creating video from still photos is almost an impossible task. A colleague of mine from way back in my sports photography days published this article describing the technical details in an eloquent manner. Regardless of which brand of tool (camera) you use the process is the same. The use of video in our world is exploding! Just look at how much video you see on Facebook compared to just 6 months ago. Thanks to Patrick Murphy-Racey for this article.

Capturing Still Frames from Video? Absolutely.

  These images were all shot on a Sony A99V with a Rokinon 85mm f/1.4 lens.  They were all from video interviews that I shot in various locations in and around downtown Chicago.  This was all part of a video project that I worked on for John Marshall Law School’s Restorative Justice Program.
  A few months ago, they called me looking for still photos of some of their students.  I had only shot video.  They asked if it was possible to capture still frames from the footage that I had shot.  I was doubtful.  They were desperate.  So I started hunting and was surprised:

  The original footage was all shot at 24P at 1920x1080P.  I used a variable ND filter to pull off shooting the lens wide open in bright sunlight.  At 24 FPS, it was often difficult to find a perfect single frame of video because the frame rate was so slow; this causes the frames to often blur together, making it difficult to find one with a good expression, and stopped enough to get a good still from.  If I had shot these at 60FPS instead, it would have been almost 3x easier to find more usable frames.  60P also allows you to shoot at higher shutter speeds which further stop the action, again, making it easier to get still frames off of the take.
  Now, if you’re still with me, lets continue this thought into 4K resolution.  The original Canon 1D camera had a 4.48 MP chip in it which gave you a 2464 x 1648 image when you opened it up in Photoshop.  That’s really close to 1920 x 1080.  The new 4K resolution is 3840 x 2160.  The newest edition to the Sony A series lineup is capable of shooting 4K with an external recorder and… it can shoot at 60P at that resolution.  This would allow you to capture video using a shutter speed of 1/250th & 1/500th and grab 60 frames every second while grabbing 3840 pixel wide still frames… (lots of them).
  My point in all this?  As the web takes over everything, and as we view media more and more on our phones and tablets and less and less on a large screen, I believe it will soon be possible for a newspaper photographer to shoot sporting events with a video camera and then simply grab the still frames from the take after the fact, or even right there on the field, and send them to an editor.  I’m assuming people will continue to want to view a still image but it’s quite possible that video will be demanded instead across the board.  As bandwidth increases, and as the internet becomes faster and faster, people are going to want to see things instantly, better, and with higher resolution.
  If the folks at John Marshall pulled off their brochure with my slow images pulled from 1080P footage, just imagine what these would look like if they had been shot in 4K at 120 FPS…  Yeah, seriously…  it could be curtains for still photography as we know it…
  If you are a working pro like me, you can either get depressed about this, continue your own denial of how fast things are changing, or you can be a part of that change and save your job and continue to work into the future.  It’s that simple.
  In my world, as I contemplate the future, I want to partner with a camera company that is out front in all things dealing with new technologies, that are developing products ahead of the other manufacturers, and are coming up with features that I don’t even know I need ahead of when I need them.  I have one word for you…    SONY.

Thanks to Patrick Murphy-Racey for this article.

Spring has arrived

One of the unknown aspects of our video production service is the amount of stock footage we use. While we are shooting for our clients we are also gathering footage of Northern Colorado scenery and activities. During the “brown season” from November through April we are limited to filming sunsets, clouds and snow scenes. However when May and the colorful foliage returns we jump out and start filming our beautiful state again. Regardless of who we are working for these scenery or active lifestyle clips find a home in their videos.

Product Videos for Ducti Bags

 

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We recently produced a series of 60 second videos for the Ducti Bag Co. in Denver. They wanted to show the features of their fall line of bags and videos are simply the best tool for that. The videos are being distributed to their marketing partners for use on numerous social networks and e-commerce websites. We are starting to obtain more Sarasota video production work and it’s been fun to take on different kinds of projects. Here’s a quick time lapse of our setup and a few of their messenger bags.  http://www.youtube.com/watch?v=Q5igbHaO72M

Sound of Music promo for Candlelight Dinner Playhouse

We recently finished a promo for the Sound of Music show currently running at the Candlelight Dinner Playhouse in Johnstown, Colorado. http://www.youtube.com/watch?v=PqInclN7wcg

At any given time we have numerous projects in various stages of completion at our Florida Video Production service. Currently we have corporate videos in house for Remax realty, a local Area Chamber of Commerce and RB+B Architects. It’s turning out to be a busy summer !