Families in the Fast Lane

This summer Chase Elliott, son of NASCAR racing legend Bill Elliott, won his first Monster Energy Cup race at Watkins Glen on August 5th. Then he won two more races in quick succession; Dover on Oct 7th and Kansas City on Oct 21st  which solidified his arrival into the small world of successful top tier NASCAR drivers. NASCAR is a family affair, The Petty’s, Allison’s, Waltrip’s, Labonte’s, Jarrett’s and Earnhardt’s are names synonymous with the sport’s success. And now the Elliott’s have joined that group.

I was primarily a still photographer until 2008 or so. That’s when I evolved into full time video production. Before then I had worked on numerous video shoots making still photos during the breaks and resets. Occasionally I was sucked into a grip role with the video crew, usually because I was tall and could reach things or handle a boom microphone.

In February of 2000, I was hired to be a part of a nine-person group of photographers to shoot a coffee table book on the Daytona Speedweeks. Speedweeks is 10 days of practice, qualifying and races that kicks off the NASCAR stock car racing season each year. I was the “motorhead” of the group because I had covered auto racing before and had become a fan of sorts. Motor racing needs to be seen in person to fully appreciate the speed, noise, smell and energy that it entails. Being as knowledgeable as I was, I was an asset to the team. I could walk through the garage and recognize crew chiefs and some owners, and most drivers without their uniforms on.

During qualifying, which was a one car at a time affair in those days, lots of wives and kids would be around the pit area waiting for their husbands or fathers to take to the track.

Here is my photo of young Chase Elliott talking on the walkie talkie radio which made it into the book. And a shot from this year which is not my photo.

Eighteen years later I’m still watching NASCAR races and following the families in the fast lane. Now that I live in Florida I’m able to go to Daytona as a fan and get my annual dose of the spectacle that is NASCAR.

Here are a few more photos of mine from the 2000 Speedweeks book.

Thank you for reading our 2 Minute Films Blog!

Written by: Bill Sallaz, Owner
Specializing in Web Video Production Services
Sarasota Video Production | Video Production Bradenton FL

Home Movie Video Production

We took a quick trip to Maine last week to escape the Florida heat for a few days. It was the  Last of the 50 United States for me to visit. I’ve been to all of them now even though a few states were just drive throughs, but that counts doesn’t it?

Here is a 4-minute video production of our trip shot entirely with my iPhone and a GoPro.

I seem to always shoot video now instead of still photos. In my opinion still photographs need to be captured in high quality and viewed on large screens or in prints. That way the viewer can study and fully appreciate the slice of time that the photographer has chosen to capture. Crafting still photos is a similar yet different skill than filming and editing a video. Video can be watched quickly and enjoyed on phones and pads, providing the video tells a story and the individual scenes have interesting content. Home videos of long unedited scenes can be painful to endure… we all have been subjected to these home movies and wedding videos that drag on and on and on…  I know this 4-minute travel video is just my own “home movie” but curiously it contains some of the same production elements that I use when making videos for my clients.

At 2 Minute Films we tell our client’s stories with audio dialog and well-crafted visual scenes. Usually we film an interview with the president of the company or a spokesperson. Then we film scenes that are directly associated with the story being told or other general visuals called “B-Roll”. The ratio of story information to visuals can vary wildly from 90% story – 10% visuals or 10% story – 90% visuals. In the case of my home video it’s 95% B-Roll and only 5% story. The only story being presented is a few words on screen; 4 Day Getaway, Maine, Portland, Rockland, Pie for breakfast, Vinalhaven, and a handful of audio words; “ice cream, nice to be cold, eat/shop”. The rest of the video is scenes that I grabbed when it was convenient (remember I was on vacation).

The video clips in this home movie also contain tiny bits of information; one windshield wiper swipe indicates rain even though the scene is too short to see rain, mussed hair while sipping coffee indicates morning, Sherri making a face at me in the car tells you I made another stupid husband comment, etc.

I intentionally edited this home move to be about 3-4 minute long. I chose the music first and then marked the timeline to the beat of the music and cut the scenes to blend with the music. Music is the lubrication of many films and videos. A film or commercial without music can be rather dry to watch. Trivia note: The TV series “The Wire” used music only when it emanated within the scene like a jukebox or car radio. This places an emphasis on the dialog.

Many of the 30 second commercials we see on tv are finely crafted short films that tell elaborate stories and show exquisite emotional moments even though each scene may only last a fraction of a second. Generally, at 2 Minute Films, we pace our client videos to show each scene an average of 3 seconds. This pacing varies of course due to the type of business we are working for and the target audience. My home video is a bit quicker and I used a bunch of time lapses to further compress time and make it fun. Time lapses are fun… I don’t know why, they just are! Thanks, Bill

Thank you for reading our 2 Minute Films Blog!

Written by: Bill Sallaz, Owner
Specializing in Web Video Production Services
Sarasota Video Production | Video Production Bradenton FL

Simply Trees

Recently we were asked to run down to Naples and film a big tree removal job for Simply Trees aka Florida Tree Monkeys. We were glad to oblige. Having done absolutely no pre-planning, story building or script writing it was a blank canvas. We threw this quickie together overnight. It’s fast and rough. kinda fun for us because so much of what we do is very organized and buttoned down.

SimpleTrees

Thank you for reading our 2 Minute Films Blog!

Written by: Bill Sallaz, Owner
Specializing in Web Video Production Services
Sarasota Video Production | Video Production Bradenton FL

Stop Making These 3 Excuses for Not Creating Business Video

e-InterviewSet-2
Stop Making These Three Excuses for Not Creating Videos

You’ve heard all the stats.
Over 88 million people watch an online video on a given day.
Online video is currently 40% of consumer Internet traffic.
YouTube remains the world’s second-largest search engine.

So, are you putting video marketing to work for your organization?
I suspect people avoid creating videos because of one of three reasons:
You hate being on camera.
You don’t have the budget to shoot high-end video.
You can’t imagine what you know or do that would make an interesting video.
None of those excuses is acceptable. Let’s dig into them and find solutions that will get your first video uploaded in no time.

I Hate Being on Camera
It’s a rare person that likes the way he or she looks in photos or on video. So, people avoid it like the plague.

The good news about our Sarasota video production is that we have plenty of options in terms of style and content delivery that can bypass putting you on camera.
Remember: The purpose of an online video is to share your knowledge, expertise, or product’s usefulness. Videos should be less than 2 minutes long, actually the shorter the better.

The even better news is that no matter how beautiful you are, the talking head style of video is typically pretty flat. Using other visuals will enhance the viewer’s experience and increase the likelihood of your video being shared with others.

I Don’t Have the Budget to Shoot High-End Video
Our video production company uses a small crew approach. Corporate video production isn’t about the cameras, it’s about you and your story. For example, the video that is on your home page and introduces your concept, product, or service to your web visitors deserves to be professionally produced for maximum impact. But that doesn’t mean it will cost a fortune. It’s about content as well as presentation. In fact, if it’s a little raw, it feels more authentic and personal.

I Don’t Have Anything of Interest or Value to Put on Video
In many cases, good online video is a snack-sized sample of what you do every day. Odds are you have plenty of content already created that could be converted into some valuable videos. Think of the top five questions you get asked by clients. Each one of them (with your corresponding answer) could be a :30-:45 second video.

Have you put together a presentation lately? Break it down into 3 or 4 bullet points that could be combined into a video. Or make those points stand alone in several 15-30 second Facebook shorts.
How about case studies? Those make excellent videos. Or interview your best clients on how you helped their business. Or do a product demo or some customer testimonials (remember, there are ways to shoot those so they don’t have to be on camera either!)

Bottom line. You don’t have any excuse to avoid creating videos. With video being such a prevailing and influential tool on the web, you can’t really afford not to be out there. It’s time to give us a call!

Written by: Bill Sallaz, Owner
Specializing in Web Video Production Services
Sarasota Video Production | Video Production Bradenton FL

RASM Spring Fling 2016

Video Production Sarasota - SpringFling-2016

We are a business partner member of the Realtors Association of Sarasota and Manatee counties in Florida. Last Wednesday they held their annual Spring Fling parking lot picnic. As usual I found myself more comfortable behind the cameras than grilling burgers or dishing out baked beans. So I threw together this 90 seconds of smiles and giggles. In addition to our normal video production in Sarasota & Manatee counties we have occasionally done corporate videos of events like this. It’s perfect for a Christmas party or a golf outing. Our fees are based on the time it take to shoot and edit it together. I try to get everybody in attendance included in a scene sometime during the event. Of course as the burgers disappear and the beer keg gets lighter the smiles get bigger and my job task of capturing everyone having fun gets easier. Give me a call if you want to talk about having me produce a corporate event video.

 

Thank you for reading our 2 Minute Films Blog!

Written by: Bill Sallaz, Owner
Specializing in Web Video Production Services
Sarasota Video Production | Video Production Bradenton FL

 

Peter Salefsky, Realtor

Check out this recent “Video Business Card” we did for Peter Salefsky. He is a Realtor with Michael Saunders & Company in Sarasota, Florida. We featured his recent award from the Realtor’s Association of Sarasota and Manatee Counties. And also his years of experience in the Gulf Coast Florida marketplace, which may have hidden concerns for first time buyers of tropical properties. Peter is always entertaining to be around and he was a joy to work with on this short project.

Peter-2-Blog Thumbnail

Thank you for reading our 2 Minute Films Blog!

Written by: Bill Sallaz, Owner
Specializing in Web Video Production Services
Sarasota Video Production | Video Production Bradenton FL

 

Valven Painting Inc.

We recently enjoyed working with Valven Painting, a family run company in Sarasota. Starting with an interview of Victor & Katie we mixed in a little b-roll plus some illustrations to  produce a 30 second business introduction and a couple of quick “How To” videos about choosing a painter and picking colors for your own home painting project.

HT-Pick Colors.Play

Thank you for reading our 2 Minute Films Blog!

Written by: Bill Sallaz, Owner
Specializing in Web Video Production Services
Sarasota Video Production | Video Production Bradenton FL

 

 

 

12 days in Maui

Our vacations in recent years have been just a few days added to an out of town assignment. But our daughter Ashley moved to Maui and this was our first visit to see her there. 12 glorious days in Hawaii. Of course I had to make a home movie of our trip. Most of it was shot with my iPhone and a GoPro but I did take a D800 for the whales, Jaws and some time lapses. So take a coffee break and check it out. Here are the chapter markers if you need to skip ahead;
0:00 We arrive in Kahului and spend our first day in Paia.
1:38 Us trying to surf.
3:20 Pros surfing at JAWS.
5:20 Us snorkeling.
6:52 Sunrise at the summit of Haleakala volcano.
8:54 The road to Hana, Google it.
10:02 Hiking in Hana.
12:31 More scenery in Hana.
14:15 Whale watching on the Teralani 2.
17:03 Bits and Pieces.
18:33 Credits.
Mahalo for watching our vacation film.

Thank you for reading our 2 Minute Films Blog!

Written by: Bill Sallaz, Owner
Specializing in Web Video Production Services
Sarasota Video Production | Video Production Bradenton FL

Web video production for IVEA

We were given the task of producing the introduction video for a new type of medical IV stand. The IVEA made by Firefly Medical is a mobile support system with provisions for attaching bedside devices allowing nurses to effectively ambulate patients immediately after surgery. We provided script writing, casting, practical filming and editing.

Thank you for reading our 2 Minute Films Blog!

Written by: Bill Sallaz, Owner
Specializing in Web Video Production Services
Sarasota Video Production | Video Production Bradenton FL

Video Business Cards

Have you noticed how video is popping up everywhere? Even your Facebook newsfeed.  You don’t need to click on it, it just starts playing.  It’s a product of our ever increasingly connected technology.  As the years march by accept these improvements as normal. One day in the not too distant future, still photography on websites will be completely replaced by streaming video.

We have made a recent addition to our menu of services; Video Business Cards. A thumbnail photo on your website or email signature can be linked to a short video introducing you. See the samples posted here;

Paul.PlayButton

We shoot these 30 second videos in less than an hour on location and can have them ready for use in 3 days. Prices at $350.00 it’s a great way to get started adding video to your marketing efforts.

MelissaPlayButton-2

The data about online video use is staggering. YouTube reaches 84% of the 85 million daily online video viewers. (comScore) Online video ad revenue will reach nearly $5 billion in 2016, up from $2.8 billion in 2013 (Business Insider). In Q3 2014, smartphone and tablet views made up 30% of all video plays in the quarter, a 20% increase from Q2 (Ooyala). Tablet viewers spend 68% of their time watching videos, exceeding 10 minutes (Ooyala). Half of 18-34 year olds stream Netflix from a smartphone or tablet (comScore).